Is it really a competitor given they don't sell their chips? For Intel maybe, given they lost the Apple market, but it doesn't look like it changed anything for

Is it really a competitor given they don't sell their chips? For Intel maybe, given they lost the Apple market, but it doesn't look like it changed anything for the other players. There's been a lot of comments about how ARM is going to revolutionise everything, but that doesn't seem to be the case for the chips you can actually buy (e.g. Qualcomm Vs AMD). Honestly, I don't see the M1 as a statement about how good ARM compared to x64, but how good Apple is compared to the rest of the field.