But when you show it for 1000 well targeted people, what are you paying? The key to all this is that it’s expensive because they are targeted. If you could sho

But when you show it for 1000 well targeted people, what are you paying? The key to all this is that it’s expensive because they are targeted. If you could show 1M less targeted people for the same money you would show it to the same people. Sure, 999/1000 people would see an ad they weren’t interested in, but that’s inevitable with less intrusive tracking. I also wouldn’t mind being shown a very well targeted theater ad if I had volunteered that info. But if that info is gathered without my consent I just shouldn’t see the ad, and that’s regardless of whether 90% of the free content of the web and a huge number of small businesses die in the process.