I am sure Elon wants to control the customer experience, but it feels like this would be a lot of logistical and operational overhead for minimal profit gain.

I am sure Elon wants to control the customer experience, but it feels like this would be a lot of logistical and operational overhead for minimal profit gain. I would think it would be simpler to rent the land to popular restaurants and focus those efforts on the core business. Affluent Tesla drivers would be attractive to a number of businesses and they could charge a premium for rent.