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How do you "measure ad effectiveness" without tracking the user? Tracking is definitely the worst of the bunch so "measure ad effectiveness" have to be better/l
by Dah00n 5y ago
How do you "measure ad effectiveness" without tracking the user? Tracking is definitely the worst of the bunch so "measure ad effectiveness" have to be better/less pervasive than allowing tracking if it is unbiased, otherwise it should say "tracking".
- lmkg 5y agoApple (Webkit) has proposed a browser feature that would allow tracking ad click-to-conversion without tracking the user or click. It involves the browser phoning home with low-entropy identifiers. https://webkit.org/blog/11529/introducing-private-click-measurement-pcm/ https://webkit.org/blog/11529/introducing-private-click-meas... From a pure privacy perspective, it's odd because it involves the browser collaborating in measuring the results of your behavior. I think it shares several of the concerns with Google's FLoC and "privacy sandbox" proposals. It only makes sense if you buy into Apple's perspective that there's a level of "acceptable" tracking, and new tracking features under that threshold are acceptable if they give Apple the political capital to kill tracking technology that crosses that threshold. It's a bit much to swallow. But they are at least trying to address that concern.
- Dah00n 5y agoI see, I hadn't heard about that. Thank you :)