Those are two different datapoints. The assumption being if they went back to context ads we would have rates similiar to 2005. The consumer has changed and i

Those are two different datapoints. The assumption being if they went back to context ads we would have rates similiar to 2005. The consumer has changed and is smarter than the group of who joined aol and discovered the internet. Clickthrough rates have been falling since so it doesn't compare well. People will pay more to target fewer because it costs them less to get sales.