Chrome's FLoC and TURTLEDOVE proposals are nascent web standards under the Web Incubator Community Group (https://wicg.io https://wicg.io). My understanding is

Chrome's FLoC and TURTLEDOVE proposals are nascent web standards under the Web Incubator Community Group (https://wicg.io https://wicg.io). My understanding is that Chrome is hoping to come up with something that other browsers also like? Other browsers are working on this general project ("how do you do ads without cookies") too: Edge has https://github.com/WICG/privacy-preserving-ads/blob/main/Parakeet.md https://github.com/WICG/privacy-preserving-ads/blob/main/Par... and Safari has https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...