Cheap trick to maintain interest. Done well, it's actually ok: you read the article looking for that last breadcrumb from the headline, and find it in the last

Cheap trick to maintain interest. Done well, it's actually ok: you read the article looking for that last breadcrumb from the headline, and find it in the last paragraph with a sort of 'a-ha!' moment. Here it's done badly, with some vague handwaving about how ad spend might go to Fedex for free returns. As a consumer, if I were given a choice between intrusive cross-site tracking and free returns, the choice is completely obvious.