Ad tech companies are building and releasing identity replacements, but not replacing 3P cookies. At the end of the day, consumers should gain more transparency

Ad tech companies are building and releasing identity replacements, but not replacing 3P cookies. At the end of the day, consumers should gain more transparency and control over their digital selfs. https://principle.substack.com/p/consumer-transparency-and-control https://principle.substack.com/p/consumer-transparency-and-c...