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I don't have a link right now, but I recall seeing at least one study within the past few months that showed just that: that despite the increased intrusiveness
by danaris 5y ago
I don't have a link right now, but I recall seeing at least one study within the past few months that showed just that: that despite the increased intrusiveness of data collection and ad tracking and targeting, conversion rates have not increased appreciably over simple context-based ad placements like we had a decade or so ago.
- ipaddr 5y agoThose are two different datapoints. The assumption being if they went back to context ads we would have rates similiar to 2005. The consumer has changed and is smarter than the group of who joined aol and discovered the internet. Clickthrough rates have been falling since so it doesn't compare well. People will pay more to target fewer because it costs them less to get sales.
- danaris 5y agoHow much have clickthrough rates been falling because people know advertisers are maliciously trying to siphon their data and ruin their browsing experience for a few more cents?