4 ms·
> Before the internet, that meant car ads in car magazines and watch ads in the Economist. Ads were based on context, and on inferring the audience from the con
by jamescun 5y ago
> Before the internet, that meant car ads in car magazines and watch ads in the Economist. Ads were based on context, and on inferring the audience from the context.
You can still do this. Car ads on car websites. Watch ads on the Economist website.
Has there been any research on the effectiveness of retargeting?
- dawnerd 5y agoJust using myself as data, I'm less likely to buy a product if it keeps getting shoved down my throat in ads.
- oakfr 5y agoThere is a tremendous amount of research on the effectiveness of retargeting. This is dubbed "incrementality" in the field. Issues are: 1. Incrementality is extremely hard to measure due to noise and biases, in particular when trying to account for the multiple agents in the game. Attributed sales are easy to measure. For global, incremental sales, it is much harder. 2. Because of 1, this research needs large amounts of data, which only large ad tech companies have access to. 3. Because the topic is so hard to pin down and so sensitive business-wise, no private ad-tech company would publish ground-breaking material on the topic.