I think that's your vision of marketing. Marketing by word of mouth because you really like a product is still marketing, and the Rust community is really good

I think that's your vision of marketing. Marketing by word of mouth because you really like a product is still marketing, and the Rust community is really good at that. The Rust community realized early that if they wanted to succeed, they had to talk about Rust a lot, show good examples, be beginner friendly to avoid people picking it up and dropping it quikly. But that "marketing" is also things like a really good package manager, really good compiler errors, a really good VSCode extensions. Many communities don't have this (especially the new ones) and this makes developing in Rust more of a joy than in let's say OCaml or even JS.