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> If her friends move, then she'll move. And every of her friends will move if the other friends move, etc. But in reality, it is enough if only one of her fri
by muuh-gnu 15y ago
> If her friends move, then she'll move.
And every of her friends will move if the other friends move, etc. But in reality, it is enough if only one of her friends, the most influential one moves, and then all the worker bees will follow.
> Because everyone she knows is on facebook.
But why is everyone on facebook in the first place? Because one of them, the group leader, the early adopter, the trend setter, decided first, then the rest passively followed. If the trend setter again decides to go G+, the effort to move off Facebook will be less then losing the queen bee, so they will follow again.
- rapind 15y agoI totally agree. I'm wondering what made the group leaders adopt? Was it features? Trendy name and logo? Did it seem like the hip thing to do? Exclusivity / scarcity?
- salemh 15y agoLarge marketing firms dedicate resources to finding "trend setters" and "cool kids". http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=cool+kids+marketing+video#sclient=psy&hl=en&source=hp&q=cool+hunting&pbx=1&oq=cool+hunting&aq=f&aqi=g5&aql=undefined&gs_sm=e&gs_upl=486661l488023l1l12l8l0l0l0l0l500l2243l2-5.0.1.1l7&bav=on.2,or.r_gc.r_pw.&fp=7c469d2a1253a36a&biw=732&bih=747 http://www.google.com/search?sourceid=chrome&ie=UTF-8... Older video: "Merchants of Cool" http://www.pbs.org/wgbh/pages/frontline/shows/cool/ http://www.pbs.org/wgbh/pages/frontline/shows/cool/ Or look at a Goog search "marketing trendsetters | "trend-setter" Lots of noise. The Merchants of Cool is a good relevant watch.
- rapind 15y agoI heard about that "Merchants of Cool" video but never got around to watching. Thanks for the reminder, it's back near the top of my TODOs.