Clickbait yes, but it's more than that. It's a momentum/filler piece. NPR's Marketplace ran a short segment on this last week (although I can't find the link),

Clickbait yes, but it's more than that. It's a momentum/filler piece. NPR's Marketplace ran a short segment on this last week (although I can't find the link), now Bloomberg, coming up MSNBC and CNN(?).