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What TikTok ads are you referring to? Users often get completely different targeting, but the ads I've seen have been mainstream fast food and then dumb consume
by defaultname 5y ago
What TikTok ads are you referring to? Users often get completely different targeting, but the ads I've seen have been mainstream fast food and then dumb consumer crap like moon lights. Also Old Navy and some car company.
TikTok is really the anti-"influencer" platform. It is a very wide, long tail and doesn't seem to concentrate like many other platforms. People seem to be completely ordinary, versus the delusion that Instagram as an example is pitching, of aspirational perfect living.
Algorithmically TikTok seems to assign very little weight to the creator compared to other venues. Single hits that aren't achieved again are common. Versus say Twitter where if someone has a hit, the platform presumes that every tweet from that person is a brilliant insight.
- yawaworht1978 5y agoIt is very odd, as I have never installed the app or even googled the term. I have seen some as linked Instagram feeds, but involuntary. Tiktok would be the last thing in the world I care about, I am also quite a bit beyond that age bracket. Usually it's a woman doing a poorly choreographed dance move or two while displaying a duck face. I am not sure if that is possible but maybe somehow there is an IG/tiktok data exchange if someone has an account on both. This still happens even though I have terminated the ig and fb accounts a while ago
- defaultname 5y agoAh, okay I misunderstood. I thought you were referring to the ads on the service itself. As to the "age bracket", there is no age bracket for TikTok.
- StavrosK 5y ago> As to the "age bracket", there is no age bracket for TikTok. That's possible, but for some reason TikTok keeps showing me 16-year-olds livestreaming themselves talking about nothing interesting. I have no idea why TikTok thinks I'd be interested in seeing that, so I've concluded that that's what the platform has an abundance of.
- kjkjadksj 5y agoTiktok influencers are some of the most popular there are today. They’ve been sanctified when they started hanging out with Kardashians.