I agree. There is a great old talk from Rory Sutherland called “Life Lessons from an Ad Man” [0] which is worth a watch in regards to our perception of value. E

I agree. There is a great old talk from Rory Sutherland called “Life Lessons from an Ad Man” [0] which is worth a watch in regards to our perception of value. Especially relevant is the anecdote about improving the train journey between Brussels and London, which is toward the start of the video. Edit: I guess my unstated point is that we should be looking to improve the user journey, not necessarily match the existing technology. For example, I take public transport because I can read or even sleep, and not because it’s faster or cheaper than taking my own car. [0] https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man https://www.ted.com/talks/rory_sutherland_life_lessons_from_...