If it wasn't funded and publicised by Google, I think Plus codes would have disappeared already. These codes feel quite difficult to remember and less logical t

If it wasn't funded and publicised by Google, I think Plus codes would have disappeared already. These codes feel quite difficult to remember and less logical than the long/lat that they try to replace; additionally, the letters are very ambiguous to pronounce in English for a non-native (E and I, J and G). It feels like it was a quick hack of base64-ish encoding of the long/lat that evolved into a product to get an internal promotion