Yeah definitely 'multi-touch attribution' ad tech is a lot of crap a lot of the time especially for big brands stuff. And lol got to love advertisers selling ad

Yeah definitely 'multi-touch attribution' ad tech is a lot of crap a lot of the time especially for big brands stuff. And lol got to love advertisers selling advertising it's like one of the launch websites you see on Show HN sometimes that just have a bunch of #words that have no meaning ;) it's the flat out 'ads don't work you can't know they worked' stuff which bugs me that is evidently hard to simply explain