This article takes an engineer's point of view, and is relevant to maybe 5% of the population. Facebook is about reinventing the web for dummies: micro-bloggin

This article takes an engineer's point of view, and is relevant to maybe 5% of the population. Facebook is about reinventing the web for dummies: micro-blogging, RSS-like stream aggregation, photo/video/text publishing, web application publishing... FB is pretty much the sum of dumbed-down versions of these. By targeting a very wide unsophisticated audience, they reached a critical mass. Sure G+ is better, nicer, more powerful etc. Will it appeal to unsophisticated masses, though? It might, but I'm not so sure. Maybe it will partially succeed, and become a secondary social network catering for more savvy users. But when it comes to herding Average Joes, Facebook has a strong track record, Google hasn't. FB's going to give its very best at delighting your average Farmville player, and G+ will do the same to your average EFF member. Guess who matters to advertisers?