Interesting take: "Every community now has a fragmented number of communities, homepages, entry points, tinyletters, influencers and networks... Of course, the

Interesting take: "Every community now has a fragmented number of communities, homepages, entry points, tinyletters, influencers and networks... Of course, the natural consequence of these fragmented audiences is that getting some traction with one or more of these smaller entry points is easier than it ever was." Do people find this to be true? As someone who sometimes blogs my impression is that there really aren't that many entry points. For a big topic like AI, there are still mainly HN and some big subreddits and that's about it. Newsletters and such exist, but how are you going to be highlighted on them if people aren't reading your stuff as is? Until you get some traction, reaching even 100s of readers is super non-trivial. Also, this take is kind of weird: "Too often I read things otherwise smart people have written for places like Fast Company and my eyes glaze over. ... Instead - I think most people would be better served by subscribing to small b blogging. What you want is something with YOUR personality. Writing and ideas that are addressable (i.e. you can find and link to them easily in the future) and archived (i.e. you have a list of things you’ve written all in one place rather than spread across publications and URLs) and memorable (i.e. has your own design, logo or style). Writing that can live and breathe in small networks. Scale be damned." So, small b blogging is just blogging in the traditional sense of having a personal website you put your writing on?