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One of the few named brands in the story is a fried chicken place. You don’t have to be rich to afford fried chicken. But fried chicken is a multi-billion-dolla
by snowwrestler 5y ago
One of the few named brands in the story is a fried chicken place. You don’t have to be rich to afford fried chicken. But fried chicken is a multi-billion-dollar industry.
And it’s an industry that is deeply dependent on advertising to maintain brand awareness and segment the market. All fried chicken tastes basically the same, so customers choose stores based on brand attributes.
Are you a Popeyes, KFC, or Chick-fil-A kind of person? Influencer marketing helps you figure it out and remember which place is the most desirable for you.
This sort of thing works on many people, but teenagers are especially susceptible to it.
- thaumasiotes 5y ago> All fried chicken tastes basically the same How many places have you had fried chicken in?
- whall6 5y agoSome palates just aren’t as refined my friend
- efields 5y agoIt’s an oversimplification for effect. Yes, there’s bad fried chicken and good fried chicken. But when you’re hungry cruising down the commercial strip, there may be two national brands you need to quickly choose from. One of those brands comes out on top because their millions of ad spend got you in there once or twice and now they’re you’re favorite. Source: we got chick-fil-a curbside many Saturdays last year but at least two other fried chicken places are closer and we generally eat much healthier food.
- pnutjam 5y agoAll mass market fried chicken tastes pretty similar.
- kjkjadksj 5y agoLets agree to strongly disagree
- thaumasiotes 5y agoThat's not an improvement on the original claim at all. How many places have you had mass market fried chicken in? Just sticking to a single brand, KFC in China uses a lot of red pepper. KFC in the US doesn't.