Love the article. I think about this in terms of SEO. We have our niches. If we succeed in our niches, we expand the likelihood our content will rank highly for

Love the article. I think about this in terms of SEO. We have our niches. If we succeed in our niches, we expand the likelihood our content will rank highly for those (iudually rare) queries for people in our community. As such, I’ve always considered inbound links the best outcomes for a blog. It relates to things the author mentions: connections to opportunities for podcasts, clients etc. It helps you understand whether your stuff seen as interesting and authoritative for its niche? Are you building and defining the niche? Are you defining new ways of talking about your field? The downside is inbound links can be a very long, trailing metric that takes months or years to materialize. (I use moz toolbar to measure this)