I think it's partly the 'housewives' older demographic the people who spend a lot of time on the platform sharing political stuff they read. But mostly it's th

I think it's partly the 'housewives' older demographic the people who spend a lot of time on the platform sharing political stuff they read. But mostly it's the data and attention on higher quality ad space. We upload donor data and target that + lookalikes. We can't do that with google anymore, using 3p data on a DSP is both way worse quality data but also wayyyy worse quality ads. twitter never worked for us either.