Lots of people from Czechia use alza.cz for purchasing electronics and computer stuff. Surprisingly it also ships to many Europe countries and have English site

Lots of people from Czechia use alza.cz for purchasing electronics and computer stuff. Surprisingly it also ships to many Europe countries and have English site at https://www.alzashop.com/ https://www.alzashop.com/ . It doesn't list as huge variety of items but offers quite nice filtering, categorization, reviews, etc. I personally use it more often than Amazon. What forces people to use Amazon? Laziness? There are also price comparison websites which people can use to compare sellers... I never really understood why so many people buy through Amazon.