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I run a company where about 70% of my audience (in 2018 no less, so likely a lot higher now) use adblockers. To me, any amount of search ad spend or similar is
by ROFISH 5y ago
I run a company where about 70% of my audience (in 2018 no less, so likely a lot higher now) use adblockers. To me, any amount of search ad spend or similar is pissing money down the drain.
For reference, our marketing strategy is opt-in email newsletters, organic social media, the occasional sponsorship of events, and natural word-of-mouth (no incentive). And we've been in business for 12+ years.
- somedude895 5y agoSearch ads are very effective and are paid on a per-click basis, so you really can't go wrong with them.
- dwild 5y ago>opt-in email newsletters, Opt-in, or "kinda opt-in"? Or you just don't know and trust whoever publish that newsletters? Seriously newsletters are the most annoying ads I get and by far. So many are not really opt-in, but instead use dark patterns to make you sign up.
- ROFISH 5y agoFully informed and "Have to click the checkbox" opt-in.