in my experience, fb ads are a mixed bag. they tend to give you the illusion of control without the commensurate results, converting at a noticeably lower rate.

in my experience, fb ads are a mixed bag. they tend to give you the illusion of control without the commensurate results, converting at a noticeably lower rate. sometimes prices are low enough to compensate for the lower conversion, but not usually. though it might be changing with the normalization of the fb marketplace, folks aren't usually looking for the things that require advertising inducement on facebook, so there's a significant intent/context mismatch.