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As someone not familiar with the advertising world, it wouldn't strike me as particularly surprising to learn that political advertising on fb works better than
by spywaregorilla 5y ago
As someone not familiar with the advertising world, it wouldn't strike me as particularly surprising to learn that political advertising on fb works better than other domains. Not only do people post entire novels on their political opinions, but they're constantly exposed to debates and likely are more likely to feel that the ads are important to react to in the moment.
- dillondoyle 5y agoI think it's partly the 'housewives' older demographic the people who spend a lot of time on the platform sharing political stuff they read. But mostly it's the data and attention on higher quality ad space. We upload donor data and target that + lookalikes. We can't do that with google anymore, using 3p data on a DSP is both way worse quality data but also wayyyy worse quality ads. twitter never worked for us either.