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I don’t know if there’s some objective measure of “percentage of sensory perception occupied by ads” but I guess if there were it would be about 90% lower 50 ye

I don’t know if there’s some objective measure of “percentage of sensory perception occupied by ads” but I guess if there were it would be about 90% lower 50 years ago - and still people found things. It’s not binary ads/no-ads, and not all are equal (e.g. product placement is often subtle and not in-your-face). It is not unthinkable that 95% of ad budget is wasted. (I am sure the majority of ad budget 50 years ago was too, even if it was just 70%)

pmontra 5y ago
> 50 years ago - still people found things. Going back even more in time, we had word of mouth and domain experts to ask for advice. That works still now but it's pretty slow for somebody aiming at establishing a large scale business. Advertising money makes time run faster. I can understand why they want ads. On the other side I'm blocking all I can block and very rarely see an ad (not every month) and yet I find what I want to buy.