It is the same complaint you hear from people posting their art, music, videos, games online. “Why isn’t my creation discoverable among hundred thousands others

It is the same complaint you hear from people posting their art, music, videos, games online. “Why isn’t my creation discoverable among hundred thousands others?” “Why don’t storefronts and catalogues highlight my product?” These people fail to realize that lowering barriers to entry applies not only to them, but also to everyone else equally. You are not stuck in traffic, you are traffic.