This has been my view from the beginning of GDPR. People were complaining that it wasn't having an immediate effect, but governments and law take time, which is

This has been my view from the beginning of GDPR. People were complaining that it wasn't having an immediate effect, but governments and law take time, which is generally a good thing in most cases because moving fast and breaking things when you're a government or a legal system can be catastrophic. But once the full weight of the law is put behind things like cookie consent (I often think of these things like the length of time it takes for a supertanker to change course) it will absolutely impose itself. Also, for those here pointing out the Techcrunch cookie notice, for all the cognitive dissonance that entails (and at least they're reporting it!) I would argue that this is due to sites not wanting to be at a competitive disadvantage. If / when this is properly enforced and the initial squealing from companies is over, they'll generally be OK with it as long as everyone has to comply.