Partnerships are indeed incredible valuable as they allow for your business to grow with its partners. When you're self-employed, leading a small digital agenc

Partnerships are indeed incredible valuable as they allow for your business to grow with its partners. When you're self-employed, leading a small digital agency or a young SaaS startup, you usually don't have the money to buy all that marketing for gaining visibility and trust. Instead, you're using the channels your partners provide, e.g. Shopify vendor marketplace. However, now the problem of low-cost copycats likely emerges... Partnerships often are the secret sauce in successful young ventures. But you need a well thought out strategy to conquer these waters. Would be interesting to know how the OP played that game.