3 ms·
Building your SaaS business with Partnerships
Starting from $0, recorded a run rate of >$1 million ARR only from our partners in less than 2 years for a SaaS company.
If you’re in SaaS, chances are high that you are unaware of this revenue channel to grow your company.
- schappim 5y agoThanks for your 2c. How did you create the partnerships? What does a typical deal structure look like?
- shusood 5y agoI reached out to potential partners who could be fit for the product I am selling. Do you have a program of your own as well?
- rozenmd 5y agoDo you mind elaborating a bit more?
- shusood 5y agoallpartner.substack.com - all coming in here.
- pabe 5y agoPartnerships are indeed incredible valuable as they allow for your business to grow with its partners. When you're self-employed, leading a small digital agency or a young SaaS startup, you usually don't have the money to buy all that marketing for gaining visibility and trust. Instead, you're using the channels your partners provide, e.g. Shopify vendor marketplace. However, now the problem of low-cost copycats likely emerges... Partnerships often are the secret sauce in successful young ventures. But you need a well thought out strategy to conquer these waters. Would be interesting to know how the OP played that game.
- shusood 5y agoI followed KISS. (Keep it Simple,Stupid) Didn't go really big, but tested the waters, improvised and fixed what wasn't working for me and my partners. On top of it, excellent partner service.