That sounds optimistic, to be honest. I find it difficult to trust that strictly only "people in charge" have access to the datastores and profiles these vario

That sounds optimistic, to be honest. I find it difficult to trust that strictly only "people in charge" have access to the datastores and profiles these various adtech companies manage. Is there already an underground market for person-to-person sale of information about individuals for relationship-tailoring purposes, or could there be soon? And would those become commonplace or even socially accepted if so? Those are the kinds of question I have about the territory we're getting into, and I wonder what the implications would be for society.