doesn't really matter since it's a numbers game: Even if the majority would be totally unaffected by ads, that would still leave a (significant) minority being

doesn't really matter since it's a numbers game: Even if the majority would be totally unaffected by ads, that would still leave a (significant) minority being affected, so still a very interesting business opportunity (which it is, of course). Nonetheless, I would count myself as one who is rather unaffected by ads, but still ads do give at least a presence to products that would otherwise get completely unnoticed. And if you don't drink beer and want to buy beer for friends who come over what could go wrong with the brands that are always on TV?