yeah and then there was this other study where people had to count how often people would pass the ball in a video and no one noticed that there was a guy in a

yeah and then there was this other study where people had to count how often people would pass the ball in a video and no one noticed that there was a guy in a gorilla custom going around, because no one cared about that (they were distracted by counting). I think this is similar to how we usually try to avoid looking at ads in the internet: it's not what we are interested in at that moment! https://www.livescience.com/6727-invisible-gorilla-test-shows-notice.html https://www.livescience.com/6727-invisible-gorilla-test-show...