I agree that the Google brand feels old, and is too diluted already. I would keep the "Google x" name for search related products, and, use "Google+X" for user-

I agree that the Google brand feels old, and is too diluted already. I would keep the "Google x" name for search related products, and, use "Google+X" for user-centric products. It would be more consistent, and would passively, but massively, promote Google+. I would also gradually phase out the old brands in order to prevent the user revolt that's to be expected from such a brutal change. {title:Picasa, theme:Picasa} {title:Picasa, subtitle:Google+Photos, theme:Picasa} {title:Google+Photos, subtitle:Picasa, theme:Google+Photos} {title:Google+Photos, theme:Google+Photos}