Ideally, sure. But suppose I don't know anything about SEO. How would I judge if the article is bullshit or not ? If, however, I see "x is an SEO consultant"

Ideally, sure. But suppose I don't know anything about SEO. How would I judge if the article is bullshit or not ? If, however, I see "x is an SEO consultant" then I would at least suspect that the author is trying to sell me something rather than inform me.