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They don't serve the ad that is most relevant to you, or even the ad that you are most likely to click on, they serve the ad that advertisers are willing to spe
by cle 5y ago
They don't serve the ad that is most relevant to you, or even the ad that you are most likely to click on, they serve the ad that advertisers are willing to spend the most on.
- bradlys 5y ago> they serve the ad that advertisers are willing to spend the most on. I guess my point is - why spend any money on me with these specific ads? They're not going to have any positive outcome. How many leftists get shown a Trump ad and are like, "Hell yeah I'm gonna donate/vote for Trump!" - it can't be any amount that makes it worth it...
- deleted 5y ago[deleted]
- cle 5y agoI can imagine an endless number of scenarios where the person setting up the targeting doesn't particularly care about the efficiency. E.g. they were told to spend the entire budget, and can only do that with blanket targeting, and they'd rather just follow orders than push back.
- kevinventullo 5y agoIt depends. There are ad products in which one pays per click, in which case optimizing for click through rate is more directly incentivized.
- lobocinza 5y agoI wonder how it would know as I never click or see ads. But statically people click.
- TomSwirly 5y agoWhy would an economically rational advertiser spend money advertising to someone who will never buy their product?
- K0balt 5y agoWhat makes you think they are economically rational, or that convincing you to buy is their purpose?