One thing that springs to mind in your example is the difference in social status. So I'm generalising (isn't all of psychology generalising..) but a person who

One thing that springs to mind in your example is the difference in social status. So I'm generalising (isn't all of psychology generalising..) but a person who has their laundry done for them by their company seems important and valuable; a person who pays for it just seems lazy / inept. For example, I was once told a business suit gave status because it prevented the wearer from performing physical labour. A person in a suit was displaying that they did not have to perform physical labour in order to survive, unlike others who did - thus elevating their status. Perhaps there is an element of this psychology in the domestic perks of modern day tech companies: the perks are displaying that they are important / smart enough to not have to perform some domestic duties or obtain their own sodas. Interesting side note, that now the hoodie is becoming like the reversal of this display: it says the wearer is important / smart enough that they dont have to wear a suit Anyway, just a random though stream. Good luck with your post!