3 ms·
you just described a loss leader
by ruined 5y ago
you just described a loss leader
- axaxs 5y agoI was debating that. I always considered a loss leader as something to get you into a store to buy more expensive things. This is similar I guess...but I don't think it's identical because it isn't about getting you to buy more things(at that moment). More about getting you to not check out competitors. Perhaps it still applies.