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> His point is all online stores can do the same thing as soon as they have your address. Right… so agreeing then?

• Retric 5y ago
  No, because they are incentivized not to. The point is customers are willing to pay for hidden fees otherwise online stores wouldn’t separate things out. It’s the same reason airlines added all those fees, people prefer to minimize sticker shock rather than minimize actual costs.
  • deleted 5y ago
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  • chrisseaton 5y ago
    But not doing this is what Bezos thinks as well. That’s why he collapses all costs into a single price. He’s in agreement.
    • Retric 5y ago
      Except that’s not what he’s doing, Amazon prime acts like a giant hidden fee. Don’t pay it and Amazon still charges separately for shipping and handing.
  • cptskippy 5y ago
    Customers don't want that, they don't have a choice in the matter. The reason fees, taxes, shipping, handling, and everything else are hidden is because that's how retailers compete with each other on price. They hide the true cost from the customer and make them jump through hoops to determine the actual price. By the time you've provided all of your information to determine the final price, it's easier to complete the sale than go elsewhere. If customers had all of that information up front they could compare prices between retailers easily. When has anyone ever said "gee I'm sure glad Comcast hid those $25 in equipment rental fees and regulatory fees from me so I could avoid sticker shock"