I've had good success both ways. If you have less leverage, I'd say avoid naming a price first. If you clearly have the upper hand, then it doesn't really matte

I've had good success both ways. If you have less leverage, I'd say avoid naming a price first. If you clearly have the upper hand, then it doesn't really matter. To get the best deal possible, you have to be willing to walk away. Higher risk, higher reward. It's also really important to be polite, friendly and honest (a little bit of bluffing is ok though) the whole process. You really do need to do the research beforehand to know what's reasonable to ask for. The other side did.