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They definitely don't make any money on it, but I'm not sure I'd call it a loss leader, but more of a 'loss at the expense of keeping customers on Amazon.' Tha
by axaxs 5y ago
They definitely don't make any money on it, but I'm not sure I'd call it a loss leader, but more of a 'loss at the expense of keeping customers on Amazon.'
That is, if Amazon didn't offer it, I may check out Walmart or Overstock or somewhere else, and find other things at good prices.
- ruined 5y agoyou just described a loss leader
- axaxs 5y agoI was debating that. I always considered a loss leader as something to get you into a store to buy more expensive things. This is similar I guess...but I don't think it's identical because it isn't about getting you to buy more things(at that moment). More about getting you to not check out competitors. Perhaps it still applies.