There are definitely IP address based tracking going on. My partners birthday was coming up and I thought she might like a weighted blanket as a gift. Within

There are definitely IP address based tracking going on. My partners birthday was coming up and I thought she might like a weighted blanket as a gift. Within 10 mins of doing some light searching for prices and local outlets on my office computer, she came into my office smiling asking if I was planning on buying her one for her birthday. She had suddenly seen multiple ads for weighted blankets appear on Facebook. This was the most obvious example, but there have been many others were one of us researching something through our home internet connection will affect the advertising the other person sees. I now have to be more careful in how I do my gift searching. Personally, I'm not really seeing this type of targeted advertising as a net positive.