Interesting. I've bought most of my tech stuff from the same company for 20 years now. Their system actually lets me see all completed orders, and it tallied to

Interesting. I've bought most of my tech stuff from the same company for 20 years now. Their system actually lets me see all completed orders, and it tallied to about 50k AUD last time I checked (as an individual). They're not always the cheapest, but the overall experience is great - and I just love that I can see all my orders for such a long time span. Now, I've always had good customer support experiences with the company, and your model helps explain why I suppose; loyalty has a value of its own.