They're not higher, they're lower. Developing might be free, but replicating the advantages of the App Store will cost you money. How much? I don't know, but I

They're not higher, they're lower. Developing might be free, but replicating the advantages of the App Store will cost you money. How much? I don't know, but I know getting your app in front of that many customers in the way Apple does and making it that easy to buy is going to cost a lot more than $99. I was coming from an entrepreneurial perspective; building a business on the iPhone platform just seems easier.