Hedonic adaptation. I love amazon. I probably place 200+ orders a year, and I have plenty of issues. But that doesn’t make it vastly superior to the alternative

Hedonic adaptation. I love amazon. I probably place 200+ orders a year, and I have plenty of issues. But that doesn’t make it vastly superior to the alternative. For example, I bought a projector on BestBuy. They had the dimensions wrong and it wouldn’t fit where I needed it. With amazon, that would be a simple return. With BestBuy, a simple return and a 15% restocking fee. Good luck reaching someone at BestBuy to explain why that fee should be waived. With amazon, it would be a simple chat. Amazon is infinitely better than most other retailers. People just forget how good we have it.