I don't think it's the GDPRs fault. It just states, that if you want to use personal data you have to have a legal basis. One is consent, but consent has to be

I don't think it's the GDPRs fault. It just states, that if you want to use personal data you have to have a legal basis. One is consent, but consent has to be given freely and informed. For my part I find that totally reasonable. What cookie banners try to negate is the fact that most people just don't want to be tracked.