It would be great if we, the customers, were actually given a genuine, competitive choice. As you say, right now you literally don’t have a genuine choice. The

It would be great if we, the customers, were actually given a genuine, competitive choice. As you say, right now you literally don’t have a genuine choice. There is precedent for this too. Amazon Kindles came (come?) with two options - one with ads and one without. The latter cost something like $20 more. That was good! Having said that, I bought the one without ads and they increasingly, with software updates, devoted greater and greater screen space to the Amazon ebook store. I consider that to be an ad too (and arguably worse because of anti-competitiveness reasons).