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You shouldn't lump search ads in with display ads -- search ads are relevant to the search terms, and are much more valuable than display ads. Search ads get a
by wumpus 5y ago
You shouldn't lump search ads in with display ads -- search ads are relevant to the search terms, and are much more valuable than display ads. Search ads get a much smaller lift from personalization.
- deleted 5y ago[deleted]
- hanspeter 5y agoWell, Google lump search and display ads together themselves. You can run display ads as retargeting campaigns from search ads. > Search ads get a much smaller lift from personalization. Search itself has seen huge improvements from personalization. It's hard to imagine that the same shouldn't be the case for the ads shown for a particular query as with the results.
- ClumsyPilot 5y agoMy search has gotten a lot worse with personalisation, i get better results in incognito mode. And what's the deal with "hard to imagine"? At some point it was hard to imagine we didnt have any witches. What the evidence?