In my limited experience with renting, self-managed properties often don’t hike rents annually. Feels to me like this is because the landlords aren’t tracking m

In my limited experience with renting, self-managed properties often don’t hike rents annually. Feels to me like this is because the landlords aren’t tracking market movements and so don’t understand they can increase their gross revenue by 5-30% in some years because demand significantly outstrips supply in many metros. Managed properties the agent generally does have a lot of datapoints about the market and will raise the rents accordingly,. They can see what similar properties are fetching, they can see the result of hikes in terms of people who move out, and their incentive is the management fee is quite often a % of gross revenue. I’d go as far as saying charging significantly under the market rate for rents is financial mismanagement. You’ve got an asset delivering you income and you aren’t managing the return on the asset to be broadly what equivalent assets are returning to others. I don’t think charging the market rate makes you a mustache twirling villain.